We twisted Sony Ericsson Aino's global space hopper campaign into a guerrilla launch campaign in Istanbul. 200 space hoppers invaded Istiklal Caddesi. 10 camera crews shot the event, creating over 40 original event videos displayed and voted at sendezipla.com

To create involvement we asked users to shoot and send their own photos and videos during the following 10 days. We organized guerrilla mini hopper invasions throughout the city.

Communication was made through guerrilla teaser posters and CPC networks. Guerilla posters generated 10.000 unique direct traffic to the website. Visits totalled over 120.000 during the campaign period.



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